The Client
Brighton Chiropractic — Brighton, VIC
Dr. Emma Walsh had been running Brighton Chiropractic for over 6 years. She had a loyal patient base, a beautiful clinic on Bay Street in Brighton, and strong word-of-mouth referrals. But her practice had hit a plateau. She was seeing roughly 50-60 patients per week, and her 12 weekly phone enquiries were barely enough to replace the patients who naturally cycled out.
Emma knew she needed to grow. She had invested thousands in her clinic fit-out, bought a new adjusting table, and expanded her team to include a part-time receptionist and a massage therapist. But the phone wasn't ringing enough to fill those appointments slots.
The Problem
- Old static website — built in 2019, never updated, not mobile-friendly
- No Google Business Profile — completely invisible on Google Maps
- No social media presence — Facebook page existed but hadn't been touched in 2 years
- 12 phone enquiries per week — mostly existing patients rebooking, very few new patients
- Competitors appeared ahead of her in search — patients didn't know she existed
"I thought word-of-mouth was enough. I'd been in Brighton for 6 years, everyone knew me — or so I thought. Then I searched 'chiropractor Brighton' on Google and realised there were 8 other clinics ahead of me. I was invisible."
What We Did
We sat down with Emma for a 30-minute discovery call. We learned about her practice philosophy, the conditions she treats most (lower back pain, headaches, sports injuries, pregnancy-related pain), her ideal patient demographic, and what makes her clinic different. Then we built everything in 10 days.
- 5-page custom website — built from scratch, mobile-first, loads in 1.3 seconds. Online booking integrated with Cliniko. Service pages for each condition treated.
- Google Business Profile — claimed, verified, and fully optimised with 32 photos of her clinic, treatment rooms, and team. Service areas set across Bayside Melbourne. Weekly posts scheduled.
- Instagram + Facebook — professional content calendar with 50 posts/month. Educational Reels about common conditions, behind-the-scenes clinic content, patient education carousels, and local community engagement.
- Local SEO — 4 keyword-optimised blog posts published targeting "chiropractor Brighton," "back pain Brighton," "sports chiropractor Bayside," and "pregnancy chiropractor Melbourne."
The Results
Within 6 weeks of launch, the results exceeded Emma's expectations. The phones started ringing consistently in week 2, and by week 6, her schedule was nearly full.
- 45 calls per week — up from 12, a 275% increase in phone enquiries
- 34 new patient bookings per month — from online and phone enquiries
- $8,200 extra monthly revenue — from new patient consultations and follow-up care
- 480+ website visitors/month — from zero before we started
- 2,100+ Google profile views — in the first 2 months
- 22 Google reviews — generated through a simple review request system, taking her from 3 to 25 reviews
"The difference is night and day. My receptionist used to sit there twiddling her thumbs between calls. Now she's booking new patients all day long. Gateway 360 gave me back my time and filled my schedule. Best business decision I've made."
Services Used
- Website — 5-page custom site with Cliniko booking integration
- Google Business Profile — complete setup, optimisation, weekly posts, review management
- Social Media — Instagram + Facebook, 50 posts/month with professional design
- SEO Blog Content — 4 local keyword-optimised articles per month
Timeline: 10 days from sign-up to launch. Results measured after 6 weeks.
Emma's investment: $777 setup · $98/month
For less than the cost of a single directory listing, Brighton Chiropractic got a complete online presence that generated $8,200 extra monthly revenue. That's an 82x return on the monthly investment. Results this good are possible when all the pieces — website, Google profile, social media, SEO — work together as one integrated system.