How We Got Aussie Plumbing 46 Extra Calls in 30 Days

Dave was getting 3 calls a week. Three. For a plumbing business that had been operating in Melbourne's south-east for 14 years. His van was parked in the driveway more than it was on the road.

He had a website built in 2017 that looked like it was built in 2007. His Google Business Profile was unverified — which meant it basically didn't exist. And every time someone searched "plumber near me" in his suburb, the first three results were competitors he'd never heard of.

This is the story of how we turned Aussie Plumbing Services around in 10 days and generated 46 extra calls in the first 30 days.

Where Dave was before we met him

Dave runs Aussie Plumbing Services — a well-known name in Melbourne's south-east corridor. For over a decade he'd built his business on referrals and repeat customers. But 2024 hit different. New plumbing companies were launching with modern websites, active Google profiles, and Facebook pages packed with before-and-after shots of their work.

Meanwhile, Dave's online presence looked like this:

• Broken 2017 website — didn't load properly on phones, no online booking, contact page was just a raw email address
• Unverified Google Business Profile — Google had flagged it as dormant. It wouldn't even show up in search results
• Zero social media activity — no Facebook, no Instagram, nothing
• 3 calls per week — all from existing customers, almost zero new business

What we did — the 10-day turnaround

We jumped on a 15-minute call with Dave. Asked him about the suburbs he services, the types of jobs he does most, and what sets him apart from the other 50 plumbers in Melbourne's south-east. Then we got to work.

Days 1-4: New Website

We built a 6-page website from the ground up. Mobile-first — because 8 out of 10 tradie searches happen on a phone. Fast — it loads in under 1 second. We added online booking, service pages for blocked drains, hot water, burst pipes, and gas fitting, a gallery with 40+ photos of Dave's work, and his phone number front and centre on every single page. The old broken contact form? Gone. Replaced with a system that sends Dave an SMS the second someone hits submit.

Days 5-6: Google Business Profile Rescue

We got Dave's old Google Business Profile unblocked and verified. Then we went further — uploaded 32 photos, wrote detailed service descriptions for each of his 6 service areas, added posts, answered Q&A, and set up Google Booking so customers could book directly from search results. Within 48 hours of verification, his profile was appearing on page one for "plumber Dandenong" and "emergency plumber Cranbourne."

Days 7-8: Social Media Presence

We set up Facebook and Instagram with 50 pre-written posts for month one. Real content — job photos, customer testimonials, local area posts, seasonal tips (like checking your hot water system before winter). We used local Melbourne hashtags and tagged suburbs Dave services. Within two weeks he had 4 new jobs come through Facebook messages alone.

Days 9-10: Google Ads Launch

We launched a $1,200/month Google Ads campaign targeting high-intent keywords: "blocked drain plumber Dandenong," "hot water repair Berwick," "emergency plumber Narre Warren," "gas fitter Cranbourne." The kind of searches people make when they need a plumber right now, not next week. We capped the budget so Dave wasn't paying a cent for junk clicks.

The results — what happened in 30 days

The calls started coming in on day 11. By day 17, Dave told us "I've had to hire a second apprentice to keep up." By day 30, the numbers told the whole story.

• 46 extra calls — up from 3 per week to an average of 14 per week
• 19 new booked jobs — customers he'd never worked with before
• $14,200 extra revenue — in a single 30-day period
• 410+ website visitors — from zero organic traffic before we started
• 1,800+ Google profile views — people checking his profile on Maps
• 4 direct bookings — through Google Booking without a phone call needed

And the best part? Month two was bigger than month one. Google's algorithm rewards businesses that get engagement — more profile views lead to more calls, more calls lead to more reviews, more reviews push you higher in search results. It builds momentum on its own once you get it started.

What made the difference

Dave's results didn't come from one thing. They came from all of it working together. Here's what he did differently from most tradies:

• He committed to the full package — A new website without Google Ads will sit there waiting to be found. Google Ads without a proper website will waste money on clicks that don't convert. You need all the pieces working at once
• He acted fast — From first call to launch was 10 days. Most tradies spend months "thinking about it." Dave didn't. He made a call and we got it done
• He answered every call — Simple, but it matters. We've seen tradies spend thousands on marketing and then let calls go to voicemail. Dave picked up. Every time. That alone probably added 10 extra jobs
• He followed up — Every new customer got a text message the next day asking if everything was working. The reviews started coming in naturally

The same process, your business

Dave is a Melbourne tradie who was losing work to competitors who understood the internet better than he did. That's it. He's not a marketing genius. He's not a tech expert. He's a plumber who realised he needed to get his act together online — and he did.

The exact same process works for electricians, builders, concreters, roofers, landscapers, painters — any trade in any suburb. The tools don't change. The strategy doesn't change. The only variable is whether you pick up the phone and get started.