How Pulse Plumbing Got 47 Extra Calls in One Month

The Client

Pulse Plumbing Solutions — Melbourne, VIC

Steve had been running Pulse Plumbing for 12 years. He had a van, a solid reputation, and plenty of word-of-mouth referrals. What he didn't have was a website that worked, a Google Business profile, or any online presence at all.

His "website" was a Wix site his nephew built in 2019. It took 8 seconds to load, broke on mobile phones, and the contact form didn't work. Steve didn't know the form was broken — he just thought nobody was looking him up online.

The Problem

• Broken website from 2019 — didn't work on phones
• No Google Business Profile — invisible on Maps
• No social media presence — last Facebook post never happened
• Getting 4-5 calls a week, mostly from existing customers
• Estimated $15k-$25k in monthly revenue walking to competitors

What We Did

We sat down with Steve for 20 minutes, learned his business, and built everything in 7 days.

• 5-page custom website — built from scratch, mobile-first, loads in 1.2 seconds. Online booking built in.
• Google Business Profile — verified, optimised with 28 photos, service areas, and regular posts.
• Facebook + Instagram — 60 posts/month with professional graphics and local hashtags.
• Google Ads campaign — targeting Melbourne suburbs with proper keyword research. Budget set to $1,500/month.

The Results

Within 4 weeks of going live, Pulse Plumbing's phone started ringing like never before.

• 47 extra calls in the first month — up from 4-5 per week
• 23 new booked jobs directly from online enquiries
• $18,400 in extra monthly revenue
• Website traffic went from zero to 340+ visitors/month
• Google Business profile viewed 1,200+ times

Services Used

• Website — 5-page custom site with booking
• Google Business Profile — Maps listing + posts
• Social Media — Facebook + Instagram, 60 posts/mo
• Google Ads — targeted Melbourne suburbs

Timeline: 7 days from sign-up to launch. Results measured after 30 days.